Agata Alexander is a director and editor best known for her unique music videos and music festival recaps. She has an ongoing relationship with HARD festivals and events which allows her to take the genre in new, creatively insane and hilarious directions. A genre often known for music heavy montages, Agata writes her own skits bringing a short film/narrative style that is simply unique to her. Collaborating with Hollywood cinematographers, her approach and overall production quality level far surpass anyone else in the scene.
In addition to these short film recaps, Agata utilizes her connections in the EDM world by directing music videos for the heavy hitters; most notably Dillon Francis, Bloody Beetroots and Destructo.
I first met Agata collaborating with her as a cinematographer at one of HARD’s events Holy Ship, a music festival that takes place on a cruise ship in the Caribbean. It is a fitting place to begin a professional relationship, I assure you. Agata’s charisma and trust stand out as she gives freedom to her DPs but instills a distinct aesthetic within the crew; one focused on beauty with a hint of debauchery.
Whether she likes it or not, her approach and style raises eyebrows both for the concepts on display as well as the fact that they are coming from a woman. Instinctive or carefully calculated, Agata cannot shy away from the reality that her work sparks conversation about feminism, misogyny, chauvinism and the male/female gaze.