Matt McLaughlin is the co-owner of the production company Acres in New York City. He serves as both executive producer and media strategist working with brands, political campaigns and organizations. Their work on the Bill de Blasio NYC mayoral campaign is notable as it helped transform de Blasio's poll numbers and gave Acres large scale publicity. Now a young and successful company, they support a small roster of directors out of an office space in TriBeCa.
I first met Matt when working with Acres’ director Shal Ngo. Matt’s a warm and welcoming guy with a sharp wit. Always eager to get into deeper conversation about complex issues, it has become clear to me that these interests act as a guide for where he sees Acres going as a company.
Always interesting speaking with people who are more on the commerce side of this ongoing discussion. Matt is unique in that he straddles the line, truly making art out of the commerce. Speaking with him I hear the same passion akin to a director or cinematographer, except our conversations are about brand identity, financial distribution models and the importance of relationships.